Internal Linking & SEO
What is internal linking in SEO?
Internal links are hyperlinks on a website that point to another webpage or resource, such as an image, video, or document. These types of links allow users to navigate a website easily. It is necessary to follow internal linking best practices to improve your overall website SEO.
How Internal Links Work:
Calls to action
Why are internal links recommended as part of SEO strategy
There are four types of internal links you need to know of –
contextual links – Contextual links are internal links that you share in the context of your web and blog content.
navigational links – are the interlinked web you create on your navigational bar to make it easy for your site visitor to move from page to page.
footer links – Links in the footer section are footer links or boilerplate
image links – These are internal links you give under the visuals you share.
Types of internal links
What is internal linking strategy?
Link diversity - you should think about which URLs you include in your internal link building, and how often you include them. If a page is good enough to be on your site, it’s good enough to warrant an internal link. Keyword targeting - Choosing the right keywords for your internal link anchor text can help you support pages for ranking in specific search engine results pages. If you plan carefully, you can optimize individual pages for the keywords and phrases most relevant to them. Manual or automatic link building - There are a number of tools designed to help you build internal links. For example, there’s a WordPress plugin called Interlinks Manager, which will automatically detect words and phrases in your pages that could be linked to other pages.
What is anchor text?
Anchor text - also called link text is a visible and clickable piece of text that serves as a hyperlink from one page to another. It is usually distinguished from regular text by having a different color or an underline. Why is anchor text important for SEO - anchor text provides context to both users and search engines. The link label indicates what a user will see on the linked page. On the other hand, search engines use the anchor text to index and rank webpages.
The Benefits of Internal Link Building for SEO
Indexing and context
Google bases its search rankings on a constantly updated index that it maintains, keeping tabs on every public site on the web. You can think of it as a library of information. To find and update this information, it employs the use of bots known as “crawlers,” or “spiders,” which constantly browse new content, like seeking books to add to the library’s shelves.
It’s vital to get your content indexed, and get it indexed as quickly as possible, if you want to maximize your chances of being featured in search results & your SEO results.
Authority and search rankings
Internal links may play a role in increasing your page rankings for specific keywords in search engines. It’s easy to get tunnel vision in SEO, thinking external links are the only factor that influences your authority and search engine rankings. However, there are literally hundreds of ranking factors to consider—and internal links are one of them.
John Mueller of Google stated “That the context we pick up from internal linking is really important to us - with that kind of anchor text, that text around the links.
Bounce rate – time on page, discovery
Internal links have a variety of positive influencing effects on your visitor behavior. Internal links encourage people to spend more time on your site, reading complementary articles and discovering new pieces of content. Persuasive internal links can also increase your conversion rate, improving your bottom line.
They can even improve your reputation, assuming they answer common user questions and support higher quality content in other ways.