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SEO Optimisation issues for website
Check if your webpage URLs are SEO friendly. In order for links to be SEO friendly, they should contain keywords relevant to the page's topic, and contain no spaces, underscores or other characters.
You should avoid the use of parameters when possible, as they make URLs less inviting for users to click or share
Duplicate content - 50% of analyzed web pages face duplicate content issues. Although there isn’t a specific penalty against duplicate content, the problem arises when your similar webpages begin cannibalising each other for the same search positions and Google ends up filtering one at the expense of another, and this may not necessarily be the page you want to see rank.
Missing alt tags and broken images - the research reveals that 45% of sites have images with missing alt tags and another 10% have broken images. Alt tags are a way to accurately describe your images to search engines to make sure they’re indexed properly in image search, and therefore bring some extra traffic to your site.
Title tag issues - title tags are used to tell search engines and visitors what any given page on your site is about in the most concise and accurate way possible.
Meta descriptions - the meta description is the short paragraph of text placed in the HTML of a webpage that describes its content. The meta description will then appear under your page’s URL in the search results.
Broken internal and external links - the research showed that 45% of sites had broken internal links that returned bad HTTP status codes. A further 25% of sites had broken external links, which can seriously impair your website’s authority.
Low text-to-HTML ratio - The research showed a warning of low text-to-HTML ratio on 32% of sites analyzed. This means that these sites contain proportionally more back end HTML code rather than text that people can actually read. They recommend an acceptable lower limit beginning from 20%.
H1 tag issues - It’s important to know the difference between H1 tags and title tags. The title tag appears in search results, whereas the H1 tag is what visitors see on the page.
Low word count - Increasingly Google is ranking more in-depth articles over what it considers thin content. Of the websites crawled.
Too many on-page links - The research reveals that 15% of sites have too many on-page links on some pages. Having a maximum number of links on a page isn’t a problem as such, but cramming a page with unnatural links definitely is.
Incorrect language declaration - it has been found 15% of websites have failed to include a language declaration stating the default language of the text in the page.
Temporary redirects - The research shows that 15% of websites analyzed contain temporary redirects.
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SEO in Digital Marketing is the process of getting traffic from the free, organic, editorial, ads, off - Page and on page techniques and natural search results on the search engines. It is an activity that improves search engine rankings and visibility - SEO is a type of quality control for websites and your online presence.
Writing Descriptive Meta Descriptions for Better CTR Meta descriptions provide users with a brief preview of your webpage’s content. Writing descriptive and concise meta descriptions is crucial for attracting clicks….