Globe Boss

Digital Marketing Agency

Grow Brand Awareness, Engagement & Traffic.

Build a durable online reputation with positive feedback and ROIs.

Convert your social media channels into a lead generating and audience engaging powerhouse.

Use your content to fuel your SEO, lead generation, and conversion.

Hire us to deliver organic results for your business and cripple your competition.

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PPC Marketing Services

How SEO and adwords work together

The most obvious benefit of combining SEO and PPC efforts is added exposure on the search engine results pages (SERPs). 

Clients are often tempted to reduce PPC efforts once a search term ranks number one. However, it's important to remember that the top two or three results on most SERPs are PPC ads.

Pay Per Click Services (PPC) Management

If you already have PPC accounts that you'd like our thoughts on, then you can request a PPC audit. Here’s how it works:
Every time one clicks your ad, sending a visitor to your website, you pay the search engine a small fee.
That’s why it’s called “pay per click. When your PPC campaign is well-designed and running , that fee will be trivial.
Because the visit is worth more to your business than what you pay for it.
For example, if you pay €10 for a click, but the click results in a €300 sale, then using PPC is a no-brainer - pay-per-click marketing is good for everyone.

Advantages of PPC

Research indicates that a PPC is used more often than any other form of advertising.
It means that people don’t mind advert, if the products advertised actually fit their needs.
And because we use search engines when we’re looking for products, the results are relevant to what we’re looking for.
Plus, Google has developed an excellent formula for ensuring that PPC ads meet the user’s needs.
It’s good for search engines, PPC enables search engines to cater to searchers and advertisers .
Searchers comprise their user-base, while the advertisers provide them with their revenue stream.
Engines want to provide relevant results, while offering a targeted, revenue-driven advertising channel.
The unique advantage of PPC marketing is that Google don’t reward the highest bidders for that ad space.
They reward the highest-quality ads (meaning the ads that are most popular with users).
Google rewards good performance. The better your ads, the greater your click-through rates and the lower your costs.
PPC Marketing Services

PPC vs. CPC — What’s the Difference

PPC or pay per click is an essential component of your marketing strategy. By increasing your brand’s overall reach PPC campaigns expose your brand to a larger and more diverse audience. Once active PPC ads allow your company to appear in search engines results pages based on specific keywords and phrases your potential buyer is searching for. You pay for the ad only when users click on it.
CPC Or Cost Per Click - Once your campaign is up and running, it’s important to measure the efficiency and relevancy of your ads to make sure they’re effective – this is where CPC, or cost per click, comes in handy. CPC measures the overall cost per click of your PPC ads. For example, if you paid €100 for your PPC ad and it receives 100 clicks, you’re spending €1 per ad click.

SEO and PPC difference

PPC advertising is paying for people to click on search engine ads that take them to your website. SEO is paying a marketing agency to create and then promote content to get links, which then helps your site rank #1 on Google.


Pay-Per-Click (PPC) management is the process of overseeing and managing a company's PPC ad spend. This often strategies and ad buys while minimising the overall expenditure. 
PPC management is generally seen as an evolving art where perfect optimisation is not possible, but is still the objective.

Pay-Per-Click Services

Pay-Per-Click Services (PPC), or paid search marketing is the quickest way to get your website to the top of the SERPs.
When people are looking for your type of business and because you pay per click, it is easy to control the budget.
PPC Marketing Services

What does a Digital Marketing Agency do

A Digital Marketing Agency is a resource that provides a wide variety of marketing services.

Get in touch, we will be happy to help!

What is SEO digital MARKETING
SEO in Digital Marketing is the process of getting traffic from the free, organic, editorial, ads, off - Page and on page techniques and natural search results on the search engines.  It is an activity that improves search engine rankings and visibility - SEO is a type of quality control for websites and your online presence.
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Get in touch

Globe Boss

Hampton Square
Dublin - Ireland
Tel: (+353)1 868 2345