Data Analytics
How to Convert Leads
Data Analysis helps users identify trends and patterns in how visitors engage with their websites. Features enable data collection, analysis, monitoring, visualization, reporting and integration with other applications – it can help to read data on the following:
Find what drives people to your website
Find what might stop potential users.
Find what really persuades visitors to act.
Why do you need an Analytics tool
Analytics tools gives you the power to do two things - analyse and interpret Data. Firstly, you can track progress so you know where you have come from. Secondly, you can predict the future, in that you can extend the patterns of data into the future.
How can Data help my Business
- You can see how people find your website (via the Acquisition section – organic search, paid, organic).
- You can track what people do when they’re on your website (Bounce rates).
- You gain data on who’s visiting your website and how by providing valuable information or data (demographics, geography, and their general interests online).
- You can find the most popular pages on your website.
- It helps you track conversions (signing up for your email list, or making a purchase)
Best SEO Analytical Tools
Google Analytics
Google Analytics is a web analytics service that provides statistics and basic analytical tools for search engine optimization (SEO) and marketing purposes.
Google Analytics works by collecting information about site visitors. From a website's traffic source to the number of hits per month.
Google Analytics offers excellent insight into users behavior, and collects valuable user data in real time.
Google Search Console
Google Search Console is a SEO tool which lets you easily monitor and in some cases resolve server errors, mobile errors, core web vitals, index issues, site links, site load issues, security issues like hacking and malware and optimize visibility of one's websites.
You can also use it to ensure any site maintenance or adjustments you make happen smoothly with respect to search performance.
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Semrush
Semrush is an all-in-one tool suite for improving online visibility and discovering marketing insights. Semrush is a very good solution that provides you with the key information you'll need to improve your search rankings
Semrush's tools and reports are also able to help marketers that work in the following services: SEO, PPC, SMM, Keyword Research, Competitive Research, PR, Content Marketing, Marketing Insights, Campaign Management.
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Moz Pro
Moz Pro is an all-in-one SEO software tool that contains tools designed to improve search engine visibility. Key features include Link Explorer, Keyword Explorer and Rank Tracker.
Moz Pro also offers access to best-in-class metrics including Keyword Difficulty, Spam Score, Page Authority, and Domain Authority.
