Short-Form Video Content Is Key to 2022 Marketing Strategies – CEOWORLD magazine

Short-Form Video Content Is Key to 2022 Marketing Strategies – CEOWORLD magazine

CEOWORLD magazineTop StoriesFuture of WorkShort-Form Video Content Is Key to 2022 Marketing Strategies

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Out of all the social media marketing tactics, short-form video content provides the best return. Consider these tips when integrating them into your marketing mix.
TikTok and Instagram Reels have redefined the way we consume video content. The platforms, which show users short, bite-sized video content, provide more than personal entertainment — they also provide marketers a powerful tool for driving brand engagement and marketing returns.
According to HubSpot’s recent survey on 2022 marketing trends, short-form video has the highest return on investment of any social media marketing strategy, so prioritizing it will prove key to marketing success in the year ahead. That said, marketers have to first know a few key things about short-form video and how to strategically use it if they hope to give consumers what they want.
Short-Form Video Basics
Although there is no standard length for short-form video, anything under a few minutes generally qualifies. In today’s world, however, “short-form” most often refers to fast-paced TikTok-style content that is meant to be consumed quickly and easily. The idea is that users have to spend only a few moments with the content, so it should be engaging from start to finish.
Trends also influence how marketers might create and share short-form video content, but those trends change all the time — typically every three to five days — so creating the most relevant and engaging content requires staying up to date. Popular trends often revolve around viral audio clips, TikTok dances, editing effects, and transitions, so marketers have to be regularly engaged on these platforms to understand what’s most popular and how that might fit into their brand strategy.
The Marketing Advantages of Short-Form Video
Short-form video is obviously popular, but why does it make strategic sense to incorporate it into your marketing efforts?
There are a few reasons. First, it’s easy for your audience to connect with. Short video content translates as authentic and relatable, and if marketers can communicate those feelings through short-form branded content, consumers are more likely to view the brand as genuine. It’s also attention-grabbing and highly shareable. More than that, though, it forces marketers to condense their messages into a shorter time frame, making the content easier for consumers to digest.
How to Make Short-Form Video Part of Your Strategy
With that in mind, marketers who are ready to make short-form video a valuable, strategic tool in their marketing arsenal can use the following tips to get started:
Short-form video has the power to connect you with your target audience in a fresh, relevant way. It lets you build connection and trust — both of which lead to consumers engaging with and developing loyalty to your brand. If you haven’t made short-form video content a part of your marketing yet, now is the time. Watch and see how quickly you reap the benefits.
Written by Hope Horner.
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CEOWORLD magazineTop StoriesFuture of WorkShort-Form Video Content Is Key to 2022 Marketing Strategies
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