Study Guide: Everything a Marketer Needs To Learn for HubSpot's SEO Certification – CMSWire

Study Guide: Everything a Marketer Needs To Learn for HubSpot's SEO Certification – CMSWire

By Scott Clark | Jul 14, 2021
CHANNEL: Digital Marketing
Search Engine Optimization (SEO) is one of the top skills that are needed by marketing professionals. It’s getting more challenging every day to understand the ins and outs of this art form. HubSpot offers an SEO certification that can increase your knowledge and enhance your career. In this article, we are going to tell you what you need to know to obtain the HubSpot SEO certification.
According to a report from HubSpot, approximately 64% of marketers actively invest time in SEO, with 63% of brands making the same investment. Given the difficulty and challenges of getting a website to appear in the top Search Engine Results Pages (SERPs), it makes sense to learn as much as possible about SEO tactics and strategies. Aside from looking good on one’s resume and/or LinkedIn page, a certification is an excellent way to become more knowledgeable about any given subject.
The HubSpot SEO certification is very comprehensive, featuring 24 videos, and it provides marketers with all of the information they will need in order to become proficient at SEO. 
The course is broken down into specific topics, starting with an overview and introduction to the course, then moves on through the basics, and then into more narrow aspects of SEO, and takes approximately 3 hours to complete. We will walk through each section, pointing out the highlights and the things the student will want to remember.
Each lesson includes several videos, and most include a short quiz, along with a resource section that features the slides from the videos, transcripts, links to SEO tools and websites that are mentioned, and links to related articles and blogs.
Niva Maharjan, marketer, SEO expert, and content writer for MagnetTechnologies, a Nepal-based digital marketing service, reported in a recent blog that when she began working as a sales and marketing executive for the Himalayan Glacier Adventure and Travel Company, the entire marketing team was expected to receive multiple certifications from Hubspot Academy. It’s a great way to get everybody on the same page, working from the same knowledge base — at no cost
It’s not just businesses that are looking for job candidates that are HubSpot certified, there are many schools that require HubSpot certifications. The Mike Ilitch School of Business, part of Wayne State University, requires students taking the Inbound Information Technology course to become HubSpot certified. Additionally, Northeastern University now accepts HubSpot certifications as transfer credits for their Social Media Concentration in either the Master of Professional Studies in Digital Media or the Masters in Corporate and Organizational Communication. In fact, HubSpot partners with over 500 colleges and universities to align their curriculum with industry expectations.
HubSpot starts its SEO students out by teaching them the history of search engines, and how they became a part of our lives. The first lessons provide details about how the internet is built and how search engines are used by the majority of people as they browse the web, with 93% of global traffic originating from Google search, Google Images, and Google Maps. Although there are many search engines available, such as Bing, Yahoo, and others, this course is primarily concerned with Google.
There are four videos in this section, ranging from three to seven minutes, for a total of 33 minutes of instruction covering topics such as: 
Once the student has watched the videos in each lesson, there is a short quiz to see if they have retained what they watched, and then an opportunity to work through an SEO worksheet. 
Key takeaways from this lesson:
This lesson is where we actually begin to get into SEO practices. Students learn how Google indexes web pages, what meta descriptions and link text are, and industry best practices for website optimization. Also discussed is how internal linking affects SEO, how URLs should be structured, and the introduction to technical SEO. 
Seven videos, which range from two to fourteen minutes for a total of an hour of instruction, cover the various aspects of search engine optimization, with the emphasis on learning how to optimize a website for search engines to crawl and index. 
Key takeaways from this lesson:
In this lesson, students will learn a step-by-step process for doing keyword research for their websites, then they will learn how to use topic cluster strategies to improve SEO. 
There are three videos in this lesson that total 31 minutes of instruction about keyword research, and how to use it to inform your content strategy. 
Videos for this lesson include the following:
Key takeaways from this lesson:
Backlinks are extremely important for SEO, as they tell the search engines that your site is authoritative (because other sites link to it because the content is relevant). That’s why link building is so important for improving the SERPs of your pages. This lesson discusses link building, and tells the student how to calculate the number of links your page needs in order to rank on page one of the SERPs.
As with many things in life, link building relies upon building meaningful relationships with people that will lead to more links down the road. One link building tactic that is mentioned in this lesson is the use of press requests. Press requests come from journalists that are writing stories, and they are looking for experts on specific topics. They use quotes from the experts in their articles, and typically will link to the expert’s website. The thought leaders in your business can provide quotes that can be used, which result in backlinks to your site from high-quality media sites. 
This lesson features four videos that run a total of 24 minutes, along with the usual quiz and a “press request alert response worksheet.” 
Videos for this lesson include the following:
Key takeaways from this lesson:
This lesson is about the structure of SERPs, and how a display area referred to as rich results works, and why websites would want to have their pages featured in them. Additionally, this lesson covers structured data and how to use it with your website, and how to optimize content so it can be used as a featured snippet on Google’s results pages. 
There are three videos totalling 28 minutes of content in this lesson, as well as an opportunity to participate in the HubSpot community to discuss rich snippets
Videos for this lesson include the following:
Key takeaways from this lesson:
This lesson discusses the way that your SEO progress can be measured by monitoring specific SEO metrics, and using reporting tools such as those that HubSpot provides, along with Google Analytics, and Google Search Console. 
There are two videos in this lesson totalling 18 minutes of viewing, along with an opportunity to participate in the HubSpot community to discuss SEO goal-setting and reporting. 
Videos for this lesson include the following:
Key takeaways from this lesson:
There are 60 questions in the exam, randomly drawn from a pool of 73 questions, all of which are answered in the videos and transcripts. Typically the exam takes about an hour to complete, though students are given 3 hours to finish it. To pass, students must answer at least 45 questions (75%) correctly, and if they do not pass, they must wait 12 hours before taking it again. Upon successful completion of the course, students are presented with a digital certificate, along with the ability to display the certificate on LinkedIn as well as their website. HubSpot also emails the exam breakdown to the student, and tells them how many questions they got correct. The HubSpot SEO certification is valid for one year.

PHOTO: CMSWire

Search engine optimization is a rapidly evolving skill, and staying current with the ins and outs of SEO is a challenge for the busy professional. HubSpot’s SEO Certification course is a concise, compelling way for marketers and other professionals to learn the basics of SEO and put together an SEO strategy that can bring their website to the top of the SERPs. Additionally, it’s a great way to gain additional SEO knowledge while becoming a more valued employee for any brand. 
Tags behavioral metrics, career, certifications, content marketing, digital marketing, marketing, marketing certification, metrics and analytics, search engine optimization, sem, seo

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