Cost Per Click (CPC) refers to the actual price you pay for each click in your pay-per-click (PPC) marketing campaigns…
Your cost per click will always be less than or equal to your topmost bid. As it is an average of bids against a series of competitors over a period of time.
Because of how Google’s Adwords auction works,
Your actual cost per click (CPC)is influenced by you and your closest competitor’s ad rank.
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