Optimisation is essential because it is the act of making something as perfect, functional and effective as possible…
SEO is the umbrella term for all the methods you can use to ensure the visibility of your website and its content on search engine results pages (SERPs).
The methods vary from technical practices you can achieve behind the scenes on your website.
Search engine optimization is the process of optimizing web pages and their content to be discoverable by users searching for terms relevant to your website.
The term SEO also describes the process of making web pages easier for search engine indexing software, known as crawlers to find, scan, and index your site.
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