Search engine optimisation – SEO is the growing of quality and quantity of internet traffic.
SEO is the blanket term covering everything brands do to get organic traffic from search engines to their websites.
SEO involves technical aspects like site testing as well as more imaginative elements like content creation and user experience.
Sounds simple. But SEO is a moving target, even for experienced digital marketers.
Myths abound, algorithms change, and SEO tactics that once worked can get you a penalty.
To keep a site optimized, you need deep knowledge of how search engines “think,” as well as how real people think and react with your web content.
This is achievable because it increases the visibility of a website and a web page.
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