SMO is the use of a number of outlets to generate publicity to increase the awareness of a product.
SMO is one part of SEO because it contributes to how people find you online.
SMO process is through simple syndication (RSS) feeds, video and photo sharing, social bookmarking, blogging, and social news buttons.
The concept is to drive traffic without spending money on search engine advertising.
SMO creates links to a site by creating more visibility through Facebook, Twitter or Linkedin.
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