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Free download · 41-page PDF
The Traffic Playbook is the method Globe Boss runs on client sites: 44 tactics, a 90-day plan that sequences them, and four appendices you can start using today.
We email you the download link. Nothing else unless you tick the box.
The full contents
Most guides hide the table of contents behind the form. Here is the whole index. Each tactic follows the same shape: what it is, why it works, how to execute it, and how to prove it worked.
Three pages from the book
If a tactic cannot be tied to a metric you already track, it is not a tactic, it is a hobby. Every action in the book has a defined success signal.
A title rewrite on the fifty worst click-through-rate pages typically lifts organic clicks by 8–20% within six weeks, with no ranking movement at all.
Expect first movement between weeks six and ten. Anyone promising significant organic growth inside thirty days is describing paid traffic.
Who it is written for
You own organic search alongside four other channels and need a defensible order of operations rather than another list of opinions.
You have a site, some traffic and no idea which of the fifty things you have been told to do actually matters first.
You want a repeatable process, a client-ready audit checklist and a KPI scorecard you can hand over on day one.
Questions
Yes. It costs an email address. You get one message with the download link. SEO tips are opt-in only — tick the box if you want them, leave it and you won't hear from us again. The PDF stays yours either way.
No. Every tactic can be completed with Google Analytics, Google Search Console, a crawler and a spreadsheet. Where a paid tool makes a task faster, the book says so, but nothing depends on one.
No. The tactics are platform-agnostic. WordPress users will find the technical chapters slightly faster to action because most fixes are plugin or theme level.
The plan is built around roughly one focused day per week. Weeks one to four are heavier because measurement and the technical crawl are front-loaded.
Yes. Chapter 8 covers business profile optimisation, location pages that avoid duplication, and a review generation process. Local businesses should read chapters 1, 4, 8 and 10 first.
Globe Boss is a Dublin-based SEO and digital marketing agency working with clients across Ireland and internationally, covering technical SEO, content strategy, local search and paid media.
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