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July 14, 2021
Whether you’re looking to change your career or just stepping into the world of work, there are plenty of questions you’ll ask yourself. These are likely to include:
What careers are there?
What careers are in demand?
What are my strengths and weaknesses?
How do I know if a career is right for me?
What will keep my attention?
What career will allow me to grow?
And this is just a snapshot of what most people have to consider.
Selecting one career out of the thousands available is a tough decision to make. That said, it’s important to consider what you’ll enjoy and can see yourself doing for years to come.
If you’re searching for a good salary, the ability to climb the corporate ladder and the opportunity to learn each day, a career in digital marketing might just be the one for you.
But what does a career in digital marketing look like?
The digital world is evolving every day due to changing algorithms, which can be both a marketer’s worst nightmare and an exciting challenge.
When algorithms change, strategic decisions change too, which means we’re always learning and thinking outside the box to keep up with Google. The reason Google changes its algorithms is to ensure that online users find the most useful and relevant information possible.
So if you’re wondering what an algorithm is, according to Oxford Language, it’s ‘a process or set of rules to be followed in calculations or other problem-solving operations, especially by a computer.’
To help you get your head around an algorithm in the world of digital marketing, here’s just one example.
On 8th April 2021, Google changed the requirements of product reviews. It stated that it will better reward product reviews that share in-depth research, rather than copy that just covers the basic information.
When announcements like this are made, it’s important for digital marketers to take the changes on board and look to create a strategy that’s in-keeping with the new rules. It may seem tiresome but the rewards will be worth it, and there are some hints and tips about how you can go about meeting the new requirements, here are a few to give you a flavour:
- Show how the product will be used
- Provide information about how it differs from competitor products
- Consider writing about comparable products to help advise the user what might be best for them
Here’s a link to history on Google’s algorithms, for more information!
Most digital marketers are likely to try out in-house and agency life but we’ve put together insight into what you can expect from both to help you make your initial decision.
What to expect as an in-house digital marketer:
- Gain in-depth knowledge of one company
- Become specialised in one industry sector
- Slower-paced and no requirements for external sign-offs
When working in-house, you’ll be devoted to the company itself and will only work in one sector but across a wide range of projects. In-house literally means that the marketing will be done by the brand’s direct employees and won’t be outsourced to a third party.
When working in-house, it’s more likely that you will have to dabble in lots of different areas of digital marketing. From brand guidelines to shop marketing and media publishing – you’ll be a whizz at various areas of their digital marketing projects.
What to expect in a digital marketing agency:
- Work with people from a wide range of industries
- Become specialised in one digital marketing discipline
- Fast-paced and requirement for external client sign-offs
Agency life is quite different, you’ll be working on multiple client projects from a wide range of industries. This tends to mean that no two days are the same and that you’ll have to be ready to dip in and out of different accounts during the day.
You’ll work closely with a number of different clients that will want to share their input, so it’s likely that you’ll have to collaborate with them to ensure they’re happy with your campaign.
It’s likely that you will have a particular role – instead of doing a bit of everything – you’ll either focus on SEO, PPC, copywriting, social media, web design, PR, graphic design, or photography.
The culture of a company can make or break your feelings towards a certain career, so it’s important to get a feel for what you can expect when it comes to digital marketing.
In most digital marketing companies, you can expect to enjoy:
- Casual dress
- Flexible hours
- Ability to work remotely
- Support of like-minded people
- Dynamic and creative atmosphere
If you’re looking to wear suits and travel to meet clients every day, you might find that the digital marketing space isn’t quite right for you.
The internet advertising spend worldwide has been steadily increasing for the past decade and a half, which means the demand for digital marketers has also risen. For online advertising to be worth it, customers paying for this service need people who can provide them with digital marketing strategies to help them gain a return on investment.
That said, it’s not nearly as black and white as that. There are direct and indirect factors that assist ROI, ones that make up an overall successful marketing strategy – this nearly always involves omni-channel marketing. This is where all digital marketing services come together to boost one another which leads to a watertight digital presence.
If your goal is to boost your website’s rankings, you’ll want SEO and PR but to keep those users on your website, you’ll want: blogs, infographics, resource centres, an easy-to-use shop, straightforward checkouts, contact forms… the list goes on!
Since there are 4.66 billion active internet users worldwide, it’s a good place for businesses to start when it comes to promoting their brands. Having immediate access to this huge audience gives businesses equal opportunities as there’s a marketing package to suit a variety of budgets, but that’s not all, here are some more digital marketing benefits:
- Influencers buyers
- Boosts brand reputation
- Responsive websites = mobile traffic
- Drives more conversions
- Target the right audience
- Achieve measurable results
At Digital Ethos, we have a team of talented marketers including SEO, PPC, PR, web designers, content writers, social marketers, videographers and graphic designers. Our team is continually growing, so be sure to watch this space if you feel that digital marketing is the career for you – we’re always looking out for top talent – feel free to contact us today.
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