Globe Boss
Digital Marketing Agency


SEO Dublin
Ireland

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SEO Digital Marketing Management

What are digital marketing services?

Digital marketing Services can help brands improve their customer relationships. …

Digital marketing tactics like social media are not only great for improving customer service but they can also help improve customer relationships by allowing brands to better get to know their customers needs and wants.

Digital marketing services are professional services that help market or advertise your business online, like through search, social media, and paid channels.

They focus solely on digital channels versus traditional marketing channels like print or television.

Why do you need digital marketing?

Digital marketing can help brands improve their customer relationships. … Digital marketing tactics like social media are not only great for improving customer service.

But they can also help improve customer relationships by allowing brands to better get to know their customers’ needs and wants

What are the different types of digital marketing?

Digital marketing can be broadly broken into 7 main categories including: Search Engine Optimization, Pay-per-Click, Social Media Marketing, Content Marketing, Email Marketing, Mobile Marketing and Marketing Analytics.

SEM (Search Engine Marketing)

This is generally considered to cover both PPC and SEO work. Bringing in traffic to your website via search engines is no easy task, that’s why SEO and PPC work to look into bringing said traffic in through both paid and unpaid means.


SEO (Search Engine Optimisation)

SEO works to make your business optimised for search engines, like Google and Bing. It’s all about moving you up the search engine results page rankings to have better visibility for users searching for your website.

PPC (Pay-per-click)
PPC, or Pay-per-click, is a form of advertising on search engines, like Google and Bing. It’s a way of moving to the top of search engine results pages by paid means. It’s called PPC because your ad account is charged every time one of your adverts is clicked.

SMM (Social Media Marketing)
Social media marketing is the process of working on marketing through, you guessed it, social media. With social platforms like Facebook, Twitter and Instagram

Content Marketing
This style of marketing is a little different than the previous ones we’ve mentioned. It’s not so much about directly marketing products and services to customers, but rather creating enriching and valuable content that enhances customer experience.

Email Marketing
It’s a form of direct marketing which sends information, offers, blogs etc. directly to your mailing list’s inboxes.

Influencer / Affiliate Marketing
Both influencer and affiliate marketing utilise those in a position of ‘power’, usually social media influencers or industry experts etc. This is to assist you in marketing a product or service to their audience.

While search engines do not reveal all the factors that go into their algorithms they do publish guidelines and best practices… Once we have a solid understanding of how you measure up with search engines one can then begin to developing your custom strategy for on going monthly SEO services…

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