SEO Services

On-page SEO focuses on optimising the elements on your website to improve its relevance and visibility for target keywords.

• Content Optimisation: We ensure your website content is informative, engaging, and optimised with relevant keywords without resorting to “keyword stuffing.” This includes optimising existing content and identifying opportunities for new, high-value content.
• Meta Data Optimisation: We craft compelling and keyword-rich meta titles and meta descriptions that entice users to click from the search results, while also clearly communicating your page’s content to search engines.
• Header Tag Optimisation (H1, H2, H3, etc.): Proper use of heading tags helps organise your content, improve readability, and signal important topics to search engines.
• Image Optimisation: We optimise images for web use (compression, appropriate file formats) and ensure they have descriptive alt text and titles, making them discoverable by search engines and accessible to users.
• Internal Linking Structure: We develop a logical internal linking strategy that connects relevant pages on your site, improving user navigation and distributing “link juice” (authority) across your website.
• URL Structure Optimisation: We ensure your URLs are clean, descriptive, and keyword-friendly, improving both user experience and search engine crawlability.

Technical SEO ensures your website is easily crawlable, indexable, and provides an excellent user experience, forming the fundamental backbone of your SEO success.

• Site Speed Optimisation: We identify and resolve issues that slow down your website (e.g., large images, inefficient code, server response times) to ensure fast loading speeds, crucial for both user experience and search rankings.
• Mobile-Friendliness: We ensure your website is fully responsive and displays flawlessly on all devices, providing an optimal experience for mobile users, a significant ranking factor for Google.
• Schema Markup Implementation: We add structured data (Schema.org) to your website, helping search engines better understand your content and display rich snippets (e.g., star ratings, prices, opening hours) in search results, increasing click-through rates.
• XML Sitemaps & Robots.txt Management: We create and submit XML sitemaps to search engines and manage your robots.txt file to guide crawlers efficiently, ensuring all important pages are indexed while non-essential ones are not.
• Canonicalisation & Duplicate Content Issues: We address and resolve issues related to duplicate content, which can dilute your SEO efforts, using canonical tags where appropriate.
• HTTPS Security: We ensure your website has a secure SSL certificate (HTTPS), protecting user data and boosting search engine trust.

Off-page SEO involves activities outside your website that build authority and credibility, signalling to search engines that your site is a trusted resource.

• High-Quality Link Building: We implement ethical, “white-hat” link building strategies to acquire high-quality backlinks from authoritative and relevant websites. These backlinks act as “votes of confidence” for your site. Our strategies include:
  • Guest Blogging: Securing opportunities to write valuable content for reputable industry blogs or local Irish publications.
  • Broken Link Building: Finding broken links on other websites and suggesting your relevant content as a replacement.
  • Resource Page Outreach: Getting your site listed on curated resource pages within your industry.
  • Digital PR: Creating compelling, shareable content that attracts media attention and natural links.
• Brand Mentions & Citations: We work to increase mentions of your brand across the web, even without direct links, further establishing your online presence.
• Social Signal Amplification: While not direct ranking factors, a strong social media presence can increase brand visibility, drive referral traffic, and indirectly support SEO efforts.

For businesses serving a specific geographic area like Dublin, Local SEO is paramount.

• Google Business Profile (GMB) Optimisation: As detailed in the “SEO for Dentists” example, this is crucial. We optimise every aspect of your GMB listing for maximum local visibility, including accurate NAP information, service categories, photos, posts, and review management.
• Local Citation Building: Ensuring your business is consistently listed on key Irish local directories and industry-specific platforms.
• Local Review Management: Proactive strategies to encourage positive customer reviews and manage all feedback on platforms like Google, Yelp, and industry-specific review sites.
• Geo-Targeted Content: Creating content specifically for Dublin neighbourhoods or surrounding areas (e.g., “best cafes in Ranelagh,” “electrician Rathmines,” “solicitors Dublin 2”).

Content is the fuel for your SEO engine. We help you create and optimise content that resonates with your audience and ranks well.

• Content Planning: Developing a content calendar based on keyword research and audience intent, identifying topics that will attract and engage your target customers.
• High-Quality Content Creation: Writing engaging, informative, and authoritative blog posts, articles, landing page copy, service descriptions, FAQs, and guides.
• Content Audits & Updates: Regularly reviewing and updating existing content to ensure its freshness, accuracy, and continued relevance for search engines and users.
• Multimedia Optimisation: Optimising videos, infographics, and other visual assets for search.

SEO is an ongoing process, not a one-time fix.

• Performance Tracking: We continuously monitor your website’s performance using advanced SEO tools, tracking keyword rankings, organic traffic, bounce rates, conversion rates, and other key performance indicators (KPIs).
• Transparent Reporting: We provide regular, easy-to-understand reports that outline progress, tasks completed, and the impact of our efforts on your business goals.
• Algorithm Update Awareness: The SEO landscape is constantly evolving. We stay abreast of Google algorithm updates and industry best practices to adapt strategies proactively.
• Strategic Refinement: We use performance data and market insights to continually refine your SEO strategy, ensuring maximum effectiveness and return on investment.