Introduction to the Marketing Mix The concept of the Marketing Mix, often referred to as the "Four Ps," is a foundational element in marketing theory. Originally defined by E. Jerome McCarthy in the 1960s, the […]
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Introduction to the Marketing Mix The concept of the Marketing Mix, often referred to as the "Four Ps," is a foundational element in marketing theory. Originally defined by E. Jerome McCarthy in the 1960s, the […]
Read More