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How to set up Google analytics 4 using Google tag manager

how to set up google analytics 4 using google tag manager

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Setting up Google Analytics 4 (GA4) using Google Tag Manager (GTM) is a streamlined process that allows you to track user interactions on your website effectively. Here’s a step-by-step guide to get GA4 up and running via GTM.

Step 1: Create a GA4 Property

  1. Access Google Analytics: Log in to your Google Analytics account.

  2. Create a New Property:

    • Click on the “Admin” gear icon at the bottom-left corner.

    • In the Property column, click on “Create Property.”

    • Input your property name, time zone, and currency.

    • Click “Next” and complete the additional setup as necessary.

    • Choose “Web” as the platform and finish the setup.

  3. Get Your Measurement ID:

    • After creating your property, you’ll be given a Measurement ID (formatted like G-XXXXXXXXXX). Copy this ID for the next steps.

Step 2: Access Google Tag Manager

  1. Login to GTM: Go to the Google Tag Manager website and log in.

  2. Select Your Account: If you already have a GTM account set up, choose it; otherwise, create a new one and set up a container for your website.

Step 3: Create a GA4 Configuration Tag

  1. Create a New Tag:

    • Click on “Tags” in the left sidebar.

    • Click the “New” button.

  2. Configure the Tag:

    • Name your tag (e.g., “GA4 Configuration”).

    • Click on the tag configuration box and select “Google Analytics: GA4 Configuration.”

    • Enter your Measurement ID that you copied earlier.

    • You can configure additional settings, like enabling enhanced measurement, which automatically tracks common events (like page views, scrolls, etc.).

  3. Set Up a Trigger:

    • Click on the “Triggering” section below the tag configuration.

    • Choose “All Pages” to ensure you track all user interactions across your site.

  4. Save the Tag: Once you have configured your tag and trigger, click the “Save” button.

Step 4: Create Additional Tags for Events (Optional)

If you want to track specific events (such as button clicks, form submissions, or video views), you can create additional tags.

  1. Create a New Tag:

    • Follow the same steps to create another tag but select “Google Analytics: GA4 Event.”

  2. Configure the Event:

    • Name the tag (e.g., “Track Button Click”).

    • Choose the Configuration Tag you previously created.

    • In the Event Name field, enter a descriptive name for the event (e.g., button_click).

  3. Set Up a Trigger:

    • Click on “Triggering” and create a new trigger based on the criteria for your event (e.g., Click Trigger for button clicks).

  4. Save the Tag: Save the event tag once configured.

Step 5: Publish Your Changes

  1. Submit Your Changes:

    • In GTM, click on the “Submit” button in the top right corner.

    • Add a version description to document the changes and click “Publish.”

Step 6: Verify Your Setup

  1. Enable Preview Mode:

    • Click on the “Preview” button in GTM to enter debug mode and view your site.

    • This will open a new tab showing your website with a GTM debug console at the bottom.

  2. Check Real-Time Reports:

  3. Use DebugView:

    • In Google Analytics, navigate to the “DebugView” within the “Configure” section to see live events and data being captured from your test interactions.

Step 7: Monitor and Refine

After your setup, monitor data in your GA4 property for accuracy. Adjust your tags and triggers as needed to gather the most relevant insights about your users’ behavior.

By following these steps, you will have successfully set up Google Analytics 4 using Google Tag Manager, laying the foundation for effective data tracking and analysis for your website.

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