Profit Audits: Uncover Hidden Revenue in Marketing
Most businesses in Dublin are leaking profits without realizing it. They pour money into ads, content, and campaigns—yet struggle to see real returns. The problem? They’re not measuring what matters.
At Globe Boss Digital Marketing Dublin, we’ve helped clients uncover €250K+ in hidden revenue through Profit Audits—a forensic examination of their marketing funnel to identify exactly where money is being lost and how to fix it.
This isn’t about vanity metrics. It’s about real, bankable profit improvements—the kind that transform struggling campaigns into high-performing assets.
Profit audits don’t just fix flaws; they expose hidden goldmines, like neglected audience segments ripe for retargeting or low-cost optimizations with outsized returns. In an era of squeezed margins, these insights transform guesswork into profit—turning “good enough” into “growth unlocked.”
Why Profit Audits Outperform Traditional Marketing Reviews
Most marketing audits focus on surface-level issues—click-through rates, engagement, and impressions. A Profit Audit goes deeper, analyzing:
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Customer Acquisition Cost (CAC) vs. Lifetime Value (LTV) – Are you spending €500 to acquire a customer worth €300?
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Funnel Leakage – Where are prospects dropping off before converting?
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Underperforming Assets – Which ads, emails, or landing pages are draining budget?
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Missed Upsell Opportunities – Are you leaving money on the table after the first sale?
Example: A Dublin e-commerce brand was spending €15K/month on Facebook Ads with a 2X ROAS—seemingly profitable. Our Profit Audit revealed:
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50% of ad spend was going to low-intent audiences
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Checkout abandonment was 72% due to unexpected shipping costs
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Zero post-purchase nurturing, missing 30% potential repeat sales
After fixes:
✔ ROAS jumped to 5.5X
✔ Customer retention increased by 40%
✔ €92K in recovered profit within 90 days
The 3-Step Profit Audit Framework
We analyze every revenue stream to pinpoint:
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Profit-killing ad placements (e.g., Instagram Stories vs. Feed)
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Under-optimized sales cycles (e.g., too many steps before purchase)
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Hidden customer segments (e.g., high-LTV buyers you’re not targeting)
Case Study: A B2B software company in Dublin believed their email marketing was working—until our audit showed 86% of revenue came from just 12% of their list. They reallocated budget to high-value segments, boosting revenue by 65%.
Most businesses lose 20-60% of potential sales due to:
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Weak lead magnets (attracting the wrong audience)
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Poor page speed (53% of mobile users abandon slow sites)
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Unclear CTAs (visitors who don’t know what to do next)
Example: A Dublin law firm’s website had a 2% contact form conversion rate. By simplifying their CTA from “Get in Touch” to “Book Your Free Case Review”, conversions tripled in 2 weeks.
Acquiring a new customer costs 5-25X more than retaining one. We audit:
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Email sequences (are you maximizing post-purchase value?)
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Subscription models (could you offer a recurring revenue option?)
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Referral potential (are happy clients incentivized to spread the word?)
Real Result: A Dublin fitness studio added a €29/month “On-Demand” upsell after classes—generating €8K/month in passive revenue.
They focus on top-line revenue growth instead of profit efficiency.
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Spending €10K to make €15K (€5K profit) is worse than spending €3K to make €10K (€7K profit).
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A 10% profit margin increase often adds more to your bottom line than doubling sales.
✅ Businesses with “good” revenue but tight profits
✅ Companies scaling but unsure where to invest next
✅ Brands running ads but not hitting target ROAS
✅ Startups needing to optimize before major growth
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Run a Free Mini-Audit – Use Google Analytics to check:
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Top exit pages (where people leave)
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Conversion paths (most common journey to sale)
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Revenue per channel (which sources drive real profit)
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Prioritize fixes – Start with the biggest profit leaks first.
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Get a full Profit Audit – Our team delivers a 60+ point inspection with exact action steps.
Want Globe Boss to uncover your hidden profit potential?
📩 DM “AUDIT” for a case study.
