SEO Reporter
SEO Reporter is a desktop application that connects to your Google Analytics 4 and Google Search Console accounts, reads your website performance data, and turns it into client-ready SEO reports — including where the traffic went when it falls.
Request a Licence See Pricing“Why is our organic traffic down?”
Rankings held. Impressions rose. Clicks fell anyway. The answer is usually that an AI Overview answered the query, or someone asked an assistant and never saw a search result at all — and most reporting tools cannot show you either.
Three causes normally stack: AI answers, an algorithm update, and something on the site. Presented as one line, they all look like your fault. Presented separately, they look like a diagnosis.
What It Does
Sign in with your Google account, choose which GA4 properties and Search Console sites to include, and SEO Reporter downloads the data, stores it on your computer, and builds the report. Add as many clients as you like — the price never changes.
AI Assistant Traffic
Visits arriving from AI assistants are separated into their own channel, so you can show what organic search lost and what AI referral gained.
Impressions vs Clicks
Track visibility and clicks side by side. When impressions rise while clicks fall, the report shows it plainly instead of burying it.
Outcomes First
Conversions, enquiries and revenue lead the report. Traffic sits where it belongs — as context, not as the headline.
Plain-English Notes
Written observations explaining what changed and what to do about it — ready for the conversation you have after sending the report.
Your Branding
Export to PDF, HTML, CSV and Excel with your own logo and colours. Nothing in the report mentions us.
Data Stays Local
Everything from Google is stored in an encrypted database on your own computer. We run no server that receives it and cannot access it.
What Your Client Sees
Pricing
One price whether you report on three clients or thirty · EUR · Billed annually
Free
- One GA4 property
- One Search Console site
- Full dashboard & metrics explorer
- AI assistant traffic breakdown
- PDF, HTML, CSV and Excel export
- Data stored on your machine
Licence
- Everything in Free
- Unlimited clients
- Unlimited properties
- Your own branding on reports
- 13 months of history
- Year-over-year comparison
- Updates and email support
- 14-day trial before you pay
Who this is not for
SEO Reporter does not host client-facing dashboards. If your clients log in to check their numbers between meetings, you want a cloud platform — AgencyAnalytics or DashThis will serve you better.
If you send a report and talk your client through it, this is built for exactly that. Most agencies report monthly, and static reports remain the joint most-preferred delivery format among clients.
FAQ
What does it run on?
Windows 10 or later, and macOS 11 or later. You need a Google account with access to at least one GA4 property or Search Console property.
Where is my client data stored?
In an encrypted database on your own computer. Globe Boss operates no server that receives your Google data and cannot access it, recover it, or produce it on request. See our privacy policy.
What access does it ask for from Google?
Read-only, and nothing else. It never creates, changes or deletes anything in your Google account.
analytics.readonly webmasters.readonly
You can withdraw access at any time at myaccount.google.com/permissions, or sign out inside the app to delete the stored sign-in from your computer.
Is there really no per-client charge?
Correct. One licence covers as many client websites as you want to report on. Cloud reporting platforms typically charge per client or per dashboard every month; this does not.
How does the AI assistant tracking work?
Visits that arrive from AI assistants are identified from the referral data Google Analytics records and separated into their own channel. Note that not every AI-influenced visit is traceable — some arrive with no referrer at all — so treat it as a floor, not a complete count.
What happens when my licence year ends?
The version you hold keeps working. Renewal is optional and never automatic — you stop receiving updates and support, not access to the software.
Can I move it to a new computer?
Yes. Email us and we will reissue your licence for the new machine.
What's your refund policy?
The 14-day trial exists so you can confirm it suits you before paying. If the software is faulty or materially fails to work as described and we cannot resolve it, contact us within 14 days of purchase for a full refund. See our terms of service.
About Globe Boss
Globe Boss is a Dublin-based digital agency building tools for developers, marketers, and site owners. SEO Reporter is the reporting tool we built for our own client work, and it is part of our growing suite of products designed to make the web faster, safer, and easier to build.
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